MY RESUME

ALEX SOBOL
CREATIVE DIRECTOR, ASSOCIATE CREATIVE DIRECTOR & MARKETING SPECIALIST FOR THE US HISPANIC & LATIN AMERICAN MARKETS.

PROFILE:

HIGHLIGHT OF QUALIFICATIONS

• Award Winning Creative; 14 years working with the US Hispanic and Latin American markets.
• Responsible for all creative operations, including staff supervision and work production.
• Native Spanish speaker with exceptional writing ability.
• Helped win over 40 new clients through effective Creative Strategies.
• Developed expertise on the singularities of each market through attending focus groups and field trips in virtually all the major Hispanic markets in the US, including: New York, New Jersey, Miami, Chicago, Dallas, Houston, San Antonio, Northern and Southern California.
• Self-motivated with exceptional interpersonal and communication skills.
• Team leader and team player with ability to stimulate team creativity.
• Knowledge of various software used in the industry; Mac and PC.

PROFESSIONAL EXPERIENCE

CREATIVE DIRECTOR, ACENTO ADVERTISING, LOS ANGELES, CA. - October 2007 - Present.

• Responsible of directing the activities of subordinates to maintain the agency’s standards of creative excellence, timeliness, and profitability, while achieving the clients’ goals.
• Oversees creative consultations with account teams to assure appropriate creative strategies, adequacy/accuracy of input, schedules, budgets, production support, necessary reviews, and client presentations.
• Insures the timely development and execution of plan, campaigns, and projects to assure earnings, growth, and profit goals are achieved.
• Responsible for regionalized creative campaigns, creative platforms and strategies based upon cultural differences of Hispanics across the United States, including crossover campaigns for acculturated Hispanics.
• Responsible for entire projects, from preliminary concept stages through final approval.
• Responsible for copy writing and directing executions for Radio, Print and Television.
• Translated between English and Spanish.
• Clients: AIG, Supervalu, Staples, Wells Fargo, Alaska Airlines, Time Warner Cable, Southern California Edison, ConocoPhillips and Black & Decker.

VP CREATIVE DIRECTOR, GENERH, TORRANCE, CA. - 2004-2007.

• Responsible for all creative operations for a specific group of accounts to include staff supervision and work production. Directs the activities of subordinates to maintain the agency’s standards of creative excellence, timeliness, and profitability, while achieving the clients’ goals.
• Oversees creative consultations with account teams to assure appropriate creative strategies, adequacy/accuracy of input, schedules, budgets, production support, necessary reviews, and client presentations.
• Responsible for maintaining external professional relationships to assure the ongoing availability of specialized expertise, gifted freelancers, and reputable studios/producers when their services are required.
• Insures the timely development and execution of plan, campaigns, and projects to assure earnings, growth, and profit goals are achieved.
• Responsible for regionalized creative campaigns, creative platforms and strategies based upon cultural differences of Hispanics across the United States, including crossover campaigns for acculturated Hispanics.
• Responsible for entire projects, from preliminary concept stages through final approval.
• Responsible for copy writing and directing executions for Radio, Print and Television.
• Translated between English and Spanish.
• Clients: Verizon, Kenwood, Tequila Cabrito, Greyhound, Lipovitan, Kikkoman and EPSON.

ASSOCIATE CREATIVE DIRECTOR, ACENTO ADVERTISING, LOS ANGELES, CA. - 2001-2003.

• Responsible for all creative operations for a specific group of accounts to include staff supervision and work production. Directs the activities of subordinates to maintain the agency’s standards of creative excellence, timeliness, and profitability, while achieving the clients’ goals.
• Ensured creative integrity and on-time completion through personal end-to-end involvement in the pre-production, production and post-production. Developed entire projects, from preliminary concept stages through final approval.
• Presented Advertising Campaigns to Clients.
• Responsible for copy writing and directing executions for Radio, Print and Television.
• Translated between English and Spanish.
• Clients: Nissan Motor, Juanita's, Jarritos, Cacique, Epson, Novamex, 21st Century Insurance, Mervyn’s, Albertsons, Sav-on, Super-Saver Foods and Telmex.

SR. WRITER/PRODUCER, 20TH CENTURY FOX - FOX LATIN AMERICA & FOX KIDS, LOS ANGELES, CA. - 1999-2001.

• Image maker for 20th Century Fox in Latin America.
• Responsible for writing scripts, logging clips, editing the rough and final cut for promos, highlights of the months, special stunts / themed weeks.
• Responsible for production of generics, launch promos, teasers, line-ups and creative services.
• Responsible for on-line sessions and audio mix.
• Responsible for the voice-over, tone and manner of the audio.
• Ensured creative integrity and on-time completion through personal end-to-end involvement in the pre-production, production and post-production.
• Developed entire projects, from preliminary concept stages through final approval.
• Presented advertising campaigns to clients.
• Responsible for copy writing and directing executions for radio, print and television.
• Translated between English and Spanish.

SR. COPYWRITER/PRODUCER, GREY ADVERTISING WORLDWIDE, LOS ANGELES, CA. - 1996-1999.

• Responsible for entire creative projects, from preliminary concept stages through final approval.
• Responsible for creative integrity and on-time completion through personal end-to-end involvement in the pre-production, production and post-production. Developed entire projects, from preliminary concept stages through final approval.
• Presented Advertising Campaigns to Clients.
• Responsible for copy writing and directing executions for Radio, Print and Television.
• Translated between English and Spanish.
• Clients: Lucky, Sav-on, El Torito Restaurants and Pedigree.

FREELANCE CREATIVE CONSULTANT.

• Created regionalized creative campaigns based upon cultural differences of Hispanics across the United States, including crossover campaigns for acculturated Hispanics.
• Developed entire creative projects, from preliminary concept stages through final approval.
• Presented Advertising & Marketing Campaigns to Clients.
• Responsible for copy writing and directing executions for Radio, Print and Television.
• Translated between English and Spanish.
• Clients: Allstate, Miller Beer, MediaOne, McDonald's, Safeway, Toyota, Hyundai, LA Times, Lincoln Mercury, El Pollo Loco, AT&T, Cox Communications, Tropicana, Dole, Infinity Insurance, U.S. ARMY, Farmers Insurance Group, Arby’s, Pillsbury, Toshiba, Ihop, El Gallo Giro, and more...

EDUCATION.

Degree in Marketing & Communication - December 1995.
Universidad de Buenos Aires (Buenos Aires University), Buenos Aires, Argentina.

SKILLS.

Bilingual-Bicultural. Computer Skills: Mac OS, X & PC Window. Softwares: Word, PowerPoint, Excel, Mac Keynote, Mac Pages, Mac Numbers, Movie Magic, Final Cut Pro, Final Draft, Photoshop CS3, Illustrator CS3, Acrobat, Outlook, Entourage, I-DVD, I-Photo, I-Movie HD.

REFERRALS UPON REQUEST.