About Me
- Alex Sobol
- I am a Multicultural Creative Director & Marketing Consultant for the US Hispanic and Latin American Markets. I have 15 years experience in Multicultural Advertising and Marketing, with hands-on responsibility for everything from Strategic Creative Direction & Ideation, Integrated Marketing, Branding, Promotions, Interactive, Digital, Creative Platform Development, English to Spanish Translations/Transcreations, Proofing and Bilingual Copywriting. I’ve also ensured creative integrity and on-time completion through personal end-to-end involvement in every phase of development. I’ve created regionalized campaigns based on cultural differences of Hispanics across the United States and Latin America, including crossover campaigns for acculturated Hispanics in the US. Bottom line, I developed and managed entire projects for my clients, from the preliminary concept stages through final approval.
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